This eye-opening new mascara, which was seven years in the making, delivers this doll-lash effect in two ways. First, the cone shaped, triple patented I-conic brush provides an extremely smooth application and defines even the hard-to-reach corner and lower lashes. The bristles offer ultimate separation, making it easy to layer without any clumping. The glide-on formula is enriched with nylon powders that meticulously sculpt and curl each lash for a voluminous, jet-black finish. A combination of hard and soft waxes volumize and curl while shaping polymers lengthen. The result? An instant wide-eye look!
availability: now, nationally in September 2011