The story of Dior and Gold is a long one, with its origins in the very sound of the name ―Dior‖. This fact did not escape Jean Cocteau who said, “Dior, this airy genius of our times whose magical name includes that of God (Dieu) and Gold (or).” Rigour combined with excess: it was a prophetic name. From his first couture collections at the end of the 1940s, Christian Dior toyed with gold as the ultimate symbol of true luxury and dreams, as seen in his 1947 ―Champagne gold‖ silk Aladdin gown, in the 1949 ―Pactole‖ gown and so on.
Gold was synonymous with refinement, also appearing as a delicate highlighting touch on perfume bottles and the first lipsticks. Thus, the fascination with gold has continued over the decades. In whichever way it is used, gold is always symbolic of a doorway into a dream. And today the House of Dior is inviting us to a new enchanted experience with a flamboyant collection created by Tyen, where the colour gold provides the setting for Dior’s emblematic Rouge Dior lipcolors and Vernis nail varnishes. Gold reveals the potency of their shades, and like gold powder thrown into crystal fusion to colour it red, gold equals refinement; it glimmers with luxury.